- SLOTSER -

Igniting the user experience and interface for an online gaming startup.

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Business Challenge

Slotser are a startup specialising in the highly competitive online slot machine market. They had an initial product but were seeking to level up the execution of their interface and customer experience.

Customer Insight

Players seek out high quality sites that they can trust. They are more likely to stick around when the app has great gameplay with social features.

Experience Vision

To heighten the player's sense of flow with beautifully designed interactions that bring social platform innovation into real­money gaming.

Truly next level stuff from REZ. Great to work with and have delivered so much more than we could have hoped for. As a startup we're now able to punch above our weight with customers and get more investment onboard

- Josh Morris, CEO

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Platforms and process

We worked with the client on three fronts: user experience reworking, interface redesign and evolving the brand identity system. In a matter of weeks we had transformed the way the brand was communicated and experienced.

To begin, we undertook a user experience audit of the existing functional prototype to help identify how the current application could be quickly improved from a usability perspective. We took this audit work forward by reworking the information architecture to simplify the navigation. This made it much easier for players to discover new games, complete essential tasks without disruption and stay focussed on playing games.

Brand Evolution

Our market research indicated the need for brand standout was apparent. We evolved the existing brand to push it into a bolder new direction with a vivid colour palette, strong typography and iconography.

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User mascots

We simplified existing mascots to give them a contemporary feel that resonated with their target customers and emphasised their difference.  

Outcome

We turned the experience of using the service from something a little ordinary into something special and unique to the Slotser brand. High execution values and a strategic take on how to organise the players experience means Slotser as a startup have a product that enables them to compete with the bigger established brands in the market.

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