We ran a business model workshop that enabled the project team to share and plan how to follow through on the Advisory team’s idea.
As a new business with an unproven model, we used this workshop to narrow in on the heartbeat of the proposition, clarifying what areas of the service would need to be derisked first.
By creating a simple user experience (ux) clickthrough of key service moments we were able to not only test the usability of the product with a pool of early adopters but also give the client a powerful tool to engage with potential customers as part of their ongoing business development efforts
Visual identity system
To support positioning the brand, we created a visual identity system comprising a logo, business cards, typefaces and colour palette. We tested a couple of options with professionals in our clients market and used this sentiment and preferential insight to refine the final output. We worked with a video production company to maintain the brand aesthetic across candidate profiles.
Detailed interface design
Using actual customer feedback is one of the best ways to fuel the design process. We figured out the most valuable bits of feedback from the ux demo and brand development to inform the design of key interfaces across mobile, tablet and desktop devices.